My review of STorybrand.AI
I love the StoryBrand framework for marketing. It’s one of the best ways I’ve ever seen to help focus your marketing message and present yourself to would-be customers.
So when I got a week trial of StoryBrand.AI, I was ready for it. I wanted it to be a super cool thing. At $468 a year, it needs to be twice as useful as Asana, about equal to the Adobe Creative Cloud, and way more useful than say, Google Cloud storage with Gemini.
As I say in the video, I’m not there yet. If I was mindlessly pumping out things for clients without much of my own creativity, it would work. Just like having AI write articles for your blog is on the same level as a 10th grader writing an essay, StoryBrand is a useful tool, but it’s not going to replace a marketing company any time soon.
Check out this short video for my take on it. I’m trained in the Story Brand marketing philosophy. I get it. It’s great. But you really need brilliant people in the room working together on this.
What I picture is a business owner getting StoryBrand.AI thinking it will solve their marketing problems. It won’t. You need more nuance and creativity to have effective marketing. Otherwise you’re wasting your money.
Self-Promotion before the Transcript
Why yes, as a matter of fact I do base my marketing consulting on the Story Brand framework. I’m glad you asked! It’s always a fun time as we discover things about your business and your marketing that you never knew before. So call me.
Auto-generated, hand-edited transcript
It’s funny. I exported the transcript from Adobe Premiere, where I also edited some of the AI generated text, then dropped it into Gemini and asked it to remove the time stamps. It left the line-breaks in, so it kind of looks like a poem. Watch the video if you’d like to hear me read this poem out loud.
Okay, here’s my flash in the pan
review of Story Brand AI.
I have not bought it.
I’ve just done the 1 week trial
and I’m trying it out
and it, you know,
like all AI things, you want to treat them
a little bit cautiously and try it out.
Not depend on too much. It’s just a tool.
I think it’s just a glorified
spell checker or it’s like cruise control
on a car where, I’m not ready
for hands off steering yet, but cruise
control is sure going to let me drive
a whole lot further without getting tired
than if I didn’t have cruise control.
So, StoryBrand AI
so I’m trained in Story Brand framework.
I’ve done all the classes.
I’m not a certified guide because reasons,
but I’m, super familiar
and I take as many clients
as I can through the Story
Brand framework,
and I can tell what it’s doing with Story
Brand
AI is doing because it’s doing what I do
when I do the Story Brand stuff.
Right. It’s measuring up those things.
Here’s where I’m not I’m not sold on it
yet, and I’m not going to sign up
for a year of it, just yet,
because what it’s doing is what I do,
and it’s doing it automatically,
but it’s a little bit off,
and some of the joy
and excitement and fun of doing Story
Brand is the interaction
with my client
who’s trying to reach their customer,
and that I’m going to say it in a video
in right context.
That
SYNERGY
is, really what gives
a lot of life
and movement to your marketing.
When you use a story brand framework
and it energizes your team to realize, oh,
we do know our customer, we do know
where to get them and how to reach them.
So you lose that with Story Brand AI
because it’s kind of doing it for you.
So is that lame to say?
Don’t get it because it’s not as much fun.
But the other thing is that at this point,
and I’m know they’re working on it
and they’ll this
is was this April of 2025.
So we got a ways to go.
The questions
that it asks,
you have to fill in so many questions
and answer so many questions
to get it to do the work that by the time
the work that by the time
you’ve answered all of those questions,
the work is kind of done.
Does that make sense?
If I ask you, you know,
what are the three
most important things to your mission
and what’s the name of your company?
and what’s the name of your company?
And who do you fulfill that mission for?
And then I automatically write
a mission statement for you.
You kind of already wrote the mission
statement when you told me
you when you filled out the blanks right.
So a lot of it is like that.
So it’s worth it
if you need somebody to walk you
through doing the work
and you want a robot to do it,
if you don’t want a robot to help
you do it, you call
somebody that knows how to do Story Brand
and you have them do it.
And the joy of doing working through it
just gives you so many more ideas
than, than the AI will at this point.