Retailers Taking Gift Cards – Pay Attention!

I went and used up a gift card and a few things occurred to me about customer service, attention to detail, and first impressions. 

There are probably some stats that I’m too lazy to look up, but gift card users are a target customer that you’d better pay attention to. As they come and experiment with their gift card, you have a chance, as a retailer, to start a long relationship. 

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