Marketing Services

Strategy comes first, and every bit of your marketing should come after that. These are only the marketing services you need if they are the marketing services you need. I’m not going to waste your time and act like every business needs everything from an email newsletter to Facebook ads.

You begin with a marketing plan. You can either have me make it or bring me the one your marketing department made. The nice thing is if you don’t know where to begin, we’ll figure it out. If you’ve already been marketing your business for years, this can be your sanity check to plan for your future.

Ordinary Marketing will give you a review of your business, target market, competitors, and how to go to market with your services. I’ll give you a marketing plan that you can execute yourself, give to your local marketing company, or can hire Ordinary Marketing to carry it out. 

“Instantly I like how it provides form and order to what I was haphazardly implementing based off what I’ve seen other people do.”

Jonathon Klem

Founder, ManageMemberships.com
“My construction company, Linwood Construction, hired Dan Sullivan to build our website and manage our SEO. He delivered exactly what we wanted in a timely manner. Thank you, Dan.”

Paul Hommes

Contractor

The Ordinary Marketing process focuses on 7 stages of the customer lifespan:

  1. Meet
  2. Like
  3. Trust
  4. Test
  5. Convert
  6. Repeat
  7. Promote

This marketing plan will take you through each of these stages in the areas of SEO, Content Marketing, Digital Marketing, and On Premise or other in-person marketing. 

We’ll go over the marketing plan in person if you’re near Evansville (see me working on my local Evansville SEO right there?) or via video call to answer questions and brainstorm more ideas. 

Marketing Blog

A blog serves as a free sample of what it’s like to work with someone. It’s a great way to solve problems for potential clients and to help your SEO rankings as an expert in your field.

If you’re an expert in your field, you should have a blog.

Unless you’re an SEO expert, then you should wash cars or something and send me your clients.

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    My reaction to some of the Super Bowl 2026 Ads

    I watch the Super Bowl mainly for the ads, so here’s my reaction to some of the storytelling and absurdity of the ads from 2026. Read more

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  • How to get leads using Local SEO tactics in your social media posts.

    Using local SEO tactics in your social media posts can help you get more leads. Read more

  • The right email service for the job.

    When I got a call about how to manage an email list of 175 people that kept getting flagged as SPAM, I didn’t jump on the biggest or most popular email solution for… Read more

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    11 WordPress Plugins I put on every website I build

    I’ve worked with a lot of WordPress developers in Evansville that would agree with most of these necessary plugins for your website. Read more

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    SEO content Marketing Is an Asset

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  • Shame as a Business Model

    I got shamed when I unsubscribed from an email list. Thankfully, I still managed to get a blog post out of it, and here it is. Thank you for reading it. Read more

  • My title: From Google Analytics Operator to Digital Marketing Agency in front of three guys in white dress shirts and khaki pants walking towards the camera

    SEO marketing consultant or a Google Analytics operator?

    As I refine my business, I realize I have to apply the same SEO agency strategy to myself as I suggest for others. Time to talk strategy instead of tiny tactics and services. Read more

  • My title: Google Analytics and your Marketing ROI in front of a man in a white dress shirt in front of a bunch of measurement tools like rulers and such.

    Google Analytics can help you calculate your Marketing ROI

    Calculating marketing ROI for all of your efforts seems obvious, but a lot of people don’t do it. I explain how Google Analytics can go a long way toward measuring your marketing progress. Read more

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    Your new Web Design Agency and Cybersecurity

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