Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook.
Being different happens, but we can’t be too arrogant about it.
If a window cleaner spits on the street, has he made any progress?
When a retailer sells a giftcard, the opportunity to reach out to loyal or new customers falls right in their lap.
Pop-ups are annoying, except when they aren’t. Balance these two truths whenever you put some interstitial pop-ups on your site.
Hiring a consultant for advice on even a small task can have big long-term benefits.
My inbox is full of garbage over on LinkedIn. Here is what those cold callers should do to really hook me and get some real leads with LinkedIn.
You probably already know, but if you don’t, Google sold their domain registration service to Squarespace. That means that if you don’t want to use Squarespace for your web hosting, it might be a good idea to move your domain name away from Google’s registrar service. Of course, as of March 2024, it’s too late…