Dan Sullivan

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Retailers Taking Gift Cards – Pay Attention!

November 21, 2018 by Dan Sullivan Leave a Comment

When a retailer sells a giftcard, the opportunity to reach out to loyal or new customers falls right in their lap.

Filed Under: Marketing Tagged With: customer service, retail, sales

Different like all of my friends

April 2, 2018 by Dan Sullivan Leave a Comment

Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about it.  

Filed Under: Marketing, Shorts

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