My review of Storybrand.AI

I love the StoryBrand framework for marketing. It’s one of the best ways I’ve ever seen to help focus your marketing message and present yourself to would-be customers.

So when I got a week trial of StoryBrand.AI, I was ready for it. I wanted it to be a super cool thing. At $468 a year, it needs to be twice as useful as Asana, about equal to the Adobe Creative Cloud, and way more useful than say, Google Cloud storage with Gemini.

As I say in the video, I’m not there yet. If I was mindlessly pumping out things for clients without much of my own creativity, it would work. Just like having AI write articles for your blog is on the same level as a 10th grader writing an essay, StoryBrand is a useful tool, but it’s not going to replace a marketing company any time soon.

Check out this short video for my take on it. I’m trained in the Story Brand marketing philosophy. I get it. It’s great. But you really need brilliant people in the room working together on this.

What I picture is a business owner getting StoryBrand.AI thinking it will solve their marketing problems. It won’t. You need more nuance and creativity to have effective marketing. Otherwise you’re wasting your money.

Self-Promotion before the Transcript

Why yes, as a matter of fact I do base my marketing consulting on the Story Brand framework. I’m glad you asked! It’s always a fun time as we discover things about your business and your marketing that you never knew before. So call me.

Auto-generated, hand-edited transcript

It’s funny. I exported the transcript from Adobe Premiere, where I also edited some of the AI generated text, then dropped it into Gemini and asked it to remove the time stamps, clean it up, and add sub-titles. I’m happy with what it gave me.

A Flash in the Pan Review of StoryBrand AI

I have not bought it. I’ve just done the 1 week trial and I’m trying it out and it, you know, like all AI things, you want to treat them a little bit cautiously and try it out. Not depend on too much. It’s just a tool. I think it’s just a glorified spell checker or it’s like cruise control on a car where, I’m not ready for hands off steering yet, but cruise control is sure going to let me drive a whole lot further without getting tired than if I didn’t have cruise control.

My Background with StoryBrand

So, StoryBrand AI, so I’m trained in StoryBrand framework. I’ve done all the classes. I’m not a certified guide because reasons, but I’m, super familiar and I take as many clients as I can through the StoryBrand framework, and I can tell what it’s doing with StoryBrand AI is doing because it’s doing what I do when I do the StoryBrand stuff. Right. It’s measuring up those things.

The Missing “Synergy”

Here’s where I’m not, I’m not sold on it yet, and I’m not going to sign up for a year of it, just yet, because what it’s doing is what I do, and it’s doing it automatically, but it’s a little bit off, and some of the joy and excitement and fun of doing StoryBrand is the interaction with my client who’s trying to reach their customer, and that, I’m going to say it in a video in right context. That SYNERGY is, really what gives a lot of life and movement to your marketing. When you use a StoryBrand framework and it energizes your team to realize, oh, we do know our customer, we do know where to get them and how to reach them. So you lose that with StoryBrand AI because it’s kind of doing it for you. So is that lame to say? Don’t get it because it’s not as much fun.

The “Work is Already Done” Problem

But the other thing is that at this point, and I’m know they’re working on it and they’ll this is was this April of 2025. So we got a ways to go. The questions that it asks, you have to fill in so many questions and answer so many questions to get it to do the work that by the time, the work that by the time you’ve answered all of those questions, the work is kind of done. Does that make sense? If I ask you, you know, what are the three most important things to your mission and what’s the name of your company? and what’s the name of your company? And who do you fulfill that mission for? And then I automatically write a mission statement for you. You kind of already wrote the mission statement when you told me, you when you filled out the blanks right. So a lot of it is like that.

Conclusion: Who is StoryBrand AI For?

So it’s worth it if you need somebody to walk you through doing the work and you want a robot to do it, if you don’t want a robot to help you do it, you call somebody that knows how to do StoryBrand and you have them do it. And the joy of doing working through it just gives you so many more ideas than the AI will at this point.

End the AI Transcript, Talk to real marketer

If you’d like to talk to a human marketer that knows how to use the tools and bring your business more leads, give me a call. Your whole business improves when you improve your marketing. You benefit from the whole process.