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  • Marketing | Shorts

    Different like all of my friends

    ByDan Sullivan April 2, 2018April 9, 2025

    Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about it.

    Read More Different like all of my friendsContinue

  • Shorts

    Zero sum cleanup game

    ByDan Sullivan March 30, 2018March 30, 2018

    If a window cleaner spits on the street, has he made any progress?

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