SEO content Marketing Is an Asset
Why Your Marketing is a Capital Investment (CAPEX), Not a Disposable Expense (OPEX). That blog content is an asset that will bring returns if you do it right.
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Shame as a Business Model
I got shamed when I unsubscribed from an email list. Thankfully, I still managed to get a blog post out of it, and here it is. Thank you for reading it.
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Google Analytics can help you calculate your Marketing ROI
Calculating marketing ROI for all of your efforts seems obvious, but a lot of people don’t do it. I explain how Google Analytics can go a long way toward measuring your marketing progress.
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Your new Web Design Agency and Cybersecurity
Changing web designers can be a big deal. Even bigger if you don’t keep an eye on your website security. Here are ways you can change vendors and keep your site safe.
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How to Add a user to Google Analytics
If you’re going to hire an SEO expert to fix your website, they are going to need access to your Google Analytics account. Here’s how you share GA4 safely.
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My review of Storybrand.AI
I’m familiar with a lot of AI products and the Storybrand Marketing Framework, so here’s my review of StoryBrand.AI, which brings all of those together.
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Freedom when you buy the right tool for the job (Adobe Creative Cloud)
Since starting my own SEO marketing agency, I’ve learned an important lesson: don’t skimp on cheap tools.
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My BMS membership is expired: 3 things I got from it
The Business Made Simple program from Donald Miller is worth it. Here’s what I got out of it.
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Strategic Planning
Or Why all of my meetings end up in making a marketing strategy first If you don’t have a plan, it doesn’t matter how beautiful your web design or how well written your email newsletter. All great marketing starts with a plan. If you’re a professional and you want consistent results, everything you do, marketing…
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I migrated from Google Domains to WordPress and here’s what went wrong
You probably already know, but if you don’t, Google sold their domain registration service to Squarespace. That means that if you don’t want to use Squarespace for your web hosting, it might be a good idea to move your domain name away from Google’s registrar service. Of course, as of March 2024, it’s too late…
