I went and used up a gift card and a few things occurred to me about customer service, attention to detail, and first impressions.
There are probably some stats that I’m too lazy to look up, but gift card users are a target customer that you’d better pay attention to. As they come and experiment with their gift card, you have a chance, as a retailer, to start a long relationship.
Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about it.
I knew that this McDonald’s experience was going to be different than what I experienced near my house from the Help Wanted sign.
Pop-ups are annoying, except when they aren’t. Balance these two truths whenever you put some interstitial pop-ups on your site.
Hiring a consultant for advice on even a small task can have big long-term benefits.
My inbox is full of garbage over on LinkedIn. Here is what those cold callers should do to really hook me and get some real leads with LinkedIn.
You probably already know, but if you don’t, Google sold their domain registration service to Squarespace. That means that if you don’t want to use Squarespace for your web hosting, it might be a good idea to move your domain name away from Google’s registrar service. Of course, as of March 2024, it’s too late…