Picture of Dan Sullivan SEO at the Evansville Coworking space.

Newsletter Archive – the first one I sent out

ByDan Sullivan

Dan Sullivan’s new business and this email newsletter

Picture of Dan Sullivan SEO at the Evansville Coworking space.

I hope this email finds you well.

That’s terrible. That opening means I don’t know what is going on. It says “I have no idea how this email will find you.”

I don’t want to ever start an email like that ever ever again. I want to stay in touch with you enough that, aside from day to day surprises, I know how you are doing.

My biggest lesson from the last year of building my business was this: so much rests on client communication, and I haven’t done that very well.

Which brings us to this email.

You’ve been added to this list against your will

I’m starting off by adding everyone that I’ve either worked with or has considered working with me to the list. I might be working with you right now. We might have just gotten out of a meeting (Hi Rus!) or we may not have talked for months (Sorry Thomas).

So unlike conventional email newsletters, I’m starting off by asking you to unsubscribe.

Unless…

  • You want to keep up on how my side-business turned full-time-company is doing.
  • You want to get some random marketing tips that you can apply right away to your work.
  • You want to see me answer questions that people just like you have asked, and find out that a plastics company’s marketing needs are fundamentally the same as the marketing needs of a multi-lingual missions effort.

So welcome aboard. I’m not going to make promises about content or frequency, but I hope to be 5 stars perfect for both.

What to expect

While I am running a full-service marketing agency now, you may also know that I’m a church pastor and live on mission in inner-city Evansville. That means that while this newsletter is going to be primarily for a marketing audience (updating my current clients and educating the former ones) you might also get some anecdotes from life in the hood. As my former boss at Woods & Woods used to say “Nobody is just one thing.”

Feel FREE, and I mean so free, as in you will not hurt my feelings at all free (except for you Mom) to unsubscribe from this email right now.

And if you stay on board, expect another email soon.

Thanks, if you’ve read this far, it’s proof you’ve helped me get this far, and I appreciate you.

(This was originally sent out via MailChimp on March 7-8, 2025)