Strategy comes first, and every bit of your marketing should come after that. These are only the marketing services you need if they are the marketing services you need. I’m not going to waste your time and act like every business needs everything from an email newsletter to Facebook ads.
Most companies begin with a marketing plan. The nice thing about this is if you don’t know where to begin, we’ll figure it out. If you’ve already been marketing your business for years, this can be your sanity check to plan for your future.
Ordinary Marketing will give you a review of your business, target market, competitors, and how to go to market with your services. I’ll give you a marketing plan that you can execute yourself, give to your local marketing company, or can hire Ordinary Marketing to carry it out.
Jonathon Klem
Founder, ManageMemberships.comThe Ordinary Marketing process focuses on 7 stages of the customer lifespan:
- Meet
- Like
- Trust
- Test
- Convert
- Repeat
- Promote
This marketing plan will take you through each of these stages in the areas of SEO, Content Marketing, Digital Marketing, and On Premise or other in-person marketing.
We’ll go over the marketing plan in person if you’re near Evansville (see me working on my local Evansville SEO right there?) or via video call to answer questions and brainstorm more ideas.