Strategy comes first, and every bit of your marketing should come after that. These are only the marketing services you need if they are the marketing services you need. I’m not going to waste your time and act like every business needs everything from an email newsletter to Facebook ads.
You begin with a marketing plan. You can either have me make it or bring me the one your marketing department made. The nice thing is if you don’t know where to begin, we’ll figure it out. If you’ve already been marketing your business for years, this can be your sanity check to plan for your future.
Ordinary Marketing will give you a review of your business, target market, competitors, and how to go to market with your services. I’ll give you a marketing plan that you can execute yourself, give to your local marketing company, or can hire Ordinary Marketing to carry it out.
Jonathon Klem
Founder, ManageMemberships.comPaul Hommes
ContractorThe Ordinary Marketing process focuses on 7 stages of the customer lifespan:
- Meet
- Like
- Trust
- Test
- Convert
- Repeat
- Promote
This marketing plan will take you through each of these stages in the areas of SEO, Content Marketing, Digital Marketing, and On Premise or other in-person marketing.
We’ll go over the marketing plan in person if you’re near Evansville (see me working on my local Evansville SEO right there?) or via video call to answer questions and brainstorm more ideas.
Marketing Blog
A blog serves as a free sample of what it’s like to work with someone. It’s a great way to solve problems for potential clients and to help your SEO rankings as an expert in your field.
If you’re an expert in your field, you should have a blog.
Unless you’re an SEO expert, then you should wash cars or something and send me your clients.