When a retailer sells a giftcard, the opportunity to reach out to loyal or new customers falls right in their lap.
You're not going to make it by doing what your boss told you to do, if you would, she would have done it herself! We teach you to wait to get picked. Don't. Pick yourself! This is, of course, from around the time Linchpin was coming out. It sounds like Linchpin. It also reveals why [...]
Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. - Seth Godin, People Like Us eBook. Being different happens, but we can't be too arrogant about it.
If a window cleaner spits on the street, has he made any progress?