Different like all of my friends

By on Apr 2, 2018 in Marketing, Shorts | 0 comments

Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook.

Being different happens, but we can’t be too arrogant about it.

— Seth Godin, People Like Us ebook

Zero sum cleanup game

By on Mar 30, 2018 in Shorts | 0 comments

If a window cleaner spits on the street, has he made any progress?