Retailers Taking Gift Cards – Pay Attention!

I went and used up a gift card and a few things occurred to me about customer service, attention to detail, and first impressions. 

There are probably some stats that I’m too lazy to look up, but gift card users are a target customer that you’d better pay attention to. As they come and experiment with their gift card, you have a chance, as a retailer, to start a long relationship. 

Seth Godin Quote from GLS 2011

You’re not going to make it by doing what your boss told you to do, if you would, she would have done it herself!
We teach you to wait to get picked. Don’t. Pick yourself!

This is, of course, from around the time Linchpin was coming out. It sounds like Linchpin. It also reveals why people respond so poorly to a micromanager. None of us survives by constantly doing what we are told. We survive by innovating, creating, exploring, learning, and growing.

Waiting around for your boss to tell you every move is acting like a robot or a coffee maker.