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Retailers Taking Gift Cards – Pay Attention!

I went and used up a gift card and a few things occurred to me about customer service, attention to detail, and first impressions.  There are probably some stats that I’m too lazy to look up, but gift card users are a target customer that you’d better...

Different like all of my friends

Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about...